This magical liquid that can make you feel like you are back in the science lab in school contains more active ingredients than other products. Serums help repair and prevent existing and future damage, making it far more powerful than any moisturiser. They don’t just look pretty on your dressing table.

The Basics 
Serums, as defined by the beauty industry, are concentrated skincare products designed to target a specific skin issue, be that ageing, acne or dullness. You apply them after cleansing and before moisturising and the idea is that their tiny little molecules penetrate deep into your skin to deliver a strong hit of “active ingredients”. Ingredients depend on the problem being targeted but common components include Vitamin C (to increase collagen), hyaluronic acid (for moisture) and niacin-amide (improves skin elasticity).

A Serum won’t replace your daytime or night-time moisturiser, but they will boost your anti-ageing results and overall skin health.  The main reason to use a serum is to get extra nutrients into deeper layers of your skin that a regular moisturiser is not able to reach due to its large molecules; moisturisers can only penetrate the first layer of the skin, allowing them to hydrate and seal in moisture.

The Application
Apply your serum after your daily cleanser in your day-time and night-time routine. Wait a few minutes until the serum is fully absorbed, and then apply your moisturiser. That will allow you to lock and increase the benefits of the serum. At night you can apply your serum in larger quantity and let it work as you rest.

Start using a serum before signs of damage occur and you’ll achieve a graduate building of a firmer, healthier and youthful looking skin as you age. Of course, these high concentrated products work even after skin damage starts showing up, but without question, sooner is better than later!

The Results
Establish a long-term relationship with your serum. You will feel the improvement right away, but in the long term you’ll see the signs of damage fade and your skin will look younger, feel healthier and be firmer!

Recommendations:

Kolagra, Skin Serum
This vitamin C acts as a powerful antioxidant, reducing the impact of daily skin stressors such as pollution and sun exposure, which can lead to pigmentation, accelerated signs of ageing and dullness. It actively brightens and evens out the skin-tone, while boosting collagen production.

Eva Cosmetics, Gold Collagen Skin Rejuvenating Facial Serum
Give your skin the extra firmness it needs. This carefully considered formula will actively work to visibly reduce the depth and appearance of wrinkles and will provide protection from environmental stressors due to the addition of Vitamin E.

Rhea Beauty, Keracell Secret Retinol Serum
Formulated with pure vegan retinol, this face serum will help increase cell turnover and boost collagen production, resulting in velvet smooth skin. The high performance formula will enhance the skins strength and elasticity and will essentially minimize the appearance of any fine lines.

Natavis, Brightening Facial Serum
Brighten dark spots and boost the appearance of your skin with this concentrated formula. The hydrating serum will help you regain a radiant complexion.

Sensera Aromatherapy, La Jeunesse Gold Serum
Created with a blend of natural and therapeutic grade oils, this serum will work to boost collagen production and will help leave you with a youthful and glowing complexion.

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