ABOUT THE FOUNDER
Hi, I’m Lydia and I’m the founder of Source Beauty. I’m half-Egyptian, half-Dutch with over 15 years’ experience in the luxury fashion industry. I started Source Beauty in 2016 as a blog where I shared all the beauty products that I come across and love. We live in a time where there are so many products to choose from, which in most occasions leaves people in a state of confusion. Living in Egypt for over 10 years made me realise that women in the region need guidance to help make the right beauty choices. In 2018, I turned my blog into an e-commerce site, sourcing the best Egyptian and international beauty brands under one platform. Source Beauty’s goal is to inspire and help you make the right beauty choices. In a world dominated by Instagram perfection, expectations on and by women to look perfect are simply unrealistic. Source Beauty is dedicated to breaking down these expectations and help women feel comfortable with who they are – and helping them to be the best version of themselves.
Source Beauty is the first Egyptian beauty e-commerce company in the country, focused on local millennial price-friendly products that enhance natural and healthy skin. Founded in 2016, Source Beauty began as a blog to decode the often-intimidating beauty world which leaves women in a state of confusion. In 2018 we launched Source Beauty’s e-commerce platform, which now showcases over 2000 products from over 80 brands.
The aim of Source Beauty is to inspire the Egyptian female to nourish, enhance, and make the right beauty choices. The platform is led by women for women, providing them with the choice to choose local alternatives to their self-care routines, and an opportunity to get their brands known to women, as they source all the region’s best products.
The Egyptian market is brimming with export-grade skincare and haircare brands that are undiscovered locally. Our aim is not only to provide an affordable solution to beauty products but also to empower women by educating them and giving them relevant information about what is available in Egypt. We also work with selected leading international brands, who source and manufacture many of their products locally.
Source Beauty is your platform for an amazing range of fun and effective local brands, produced by highly qualified beauty experts to help you feel great about yourself.
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