Inspired by the vibrant city of Cairo and its core values of individuality, positivity and transparency. Braes is a beauty brand specializes in texture-specific haircare products. There is something for everyone, from repair, to volume-boosting, to curl care. The brand’s simplified regimes take the guesswork out of hair care and are crafted from cruelty-free ingredients. Braes provides women with the sense and feeling of empowerment to appreciate self-love and natural beauty in today's society.