Placeholder Best New Buys of July 2023
Free delivery on all orders above 850 EGP in Cairo & Alexandria

Your Bag

0 items
Your bag is empty.

Best New Buys of July 2023

Ashwagandha Stress Relief Supplement
E-lit Vitamin E Face Serum
Hair Affair Hair Nutritioner Hair Affair Hair Nutritioner
Eye Brow Gel

It’s July, and the summer sun is hotter than ever. This season is all about feeling fresh, looking fabulous and having fun! For our best buys of July 2023, we’ve handpicked products that we think are must-haves this summer. Whether you’re looking for makeup, skincare or haircare, you’ll find some brand-new favorites below…


Dozova, Ashwagandha Stress Relief Supplement

The Dozova Ashwagandha Ksm-66 is the next generation of ashwagandha supplements. It contains the most active ingredients of any ashwagandha root extract, with a full 5% withanolides concentration. This full spectrum extract provides the body with natural and powerful adaptogenic and stress-relieving benefits. It supports a healthy immune system and helps to optimize energy levels and fight fatigue.

DEOC Cosmetics, E-lit Vitamin E Face Serum

This E-LIT serum is the perfect addition to your daily skincare routine. It is made with natural cold-pressed oils and extracts that deeply moisturize and nourish the skin. It is also packed with powerful antioxidants and vitamins, especially vitamin E, to fight signs of aging and reduce the appearance of wrinkles. The serum also helps heal scars by regenerating new healthy skin cells. It also helps balance sebum secretion to avoid pore-clogging and acne.

Norshek, Hair Affair Hair Nutritioner

This unique formula is free from SLS, Parabens, and Silicones, making it perfect for those looking to give their hair the nourishment it deserves. This special blend of natural ingredients is designed to repair and strengthen hair while also providing intense moisture and shine. 

Freya Laboratories, Whitening Cream

This cream is enriched with natural ingredients and is free of harsh chemicals, so you can trust that it won't irritate your skin. With regular use, you'll notice a brighter and more even complexion with a healthy glow. Try Ultimate Glow Brightening Cream today and experience the ultimate in skin brightening! 

Buend, Eyebrow Gel

With the help of castor oil, Vitamin E, and aloe vera, this gel will help you get fuller, more defined brows. It will help keep your brows looking neat and polished while nourishing and protecting them from damage. Its lightweight formula won't weigh down your brows and is long-lasting, so you don't have to worry about touch-ups throughout the day.


Live Tinted, Superhue Hyperpigmentation Stick

Cover up your acne scars and dark spots with this Superhue Hyperpigmentation Stick by Live Tinted. With niacinamide, bakuchiol and skin-brightening vitamin C, this water-based serum balm smooths away any fine lines on the skin and reverses any discoloration and leaves you simply glowing!

Versed, Smooth Landing Advanced Retinol Eye Balm

Rejuvenate your eye area with this eye balm from Versed. This formula will soften fine lines around your eyes, stimulate natural collagen and elastin production, and plump up your skin. Apply this to your eye area each night and wake up with fresh, glowing eyes!

Too Faced, Moon Crush Highlighter - Summer Moon

Make your skin shine with this summery highlighter from Too Faced. This lightweight highlighter is made with an easy-to-use formula perfect for any makeup look. Your cheekbones, eyes and body will light up this summer!

Innisfree, Dewy Glow Jam Cleanser with Jeju Cherry Blossom

Rinse your skin of any impurities with this new cleanser from Innisfree. With cherry blossom extract, this product deeply cleanses and rids your skin of dirt or impurities while brightening your complexion and leaving a dewy and moisturized feel. 

Ultra Violette, Fave Fluid SPF 50+ Lightweight Skinscreen

Protect your skin from sunburns this summer with this sunscreen by Ultra Violette. Because of its lightweight formula, you’ll hardly feel this sun screen on your skin. Not to mention, it offers UV filters to help protect against UVA and UVB rays, all while blending seamlessly into the skin with a non-sticky finish.

Photo Credit: Pinterest

Free delivery over 850 EGP
Gifts & gift cards