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Kalila's purpose is to empower Arab women to celebrate their distinct beauty and revel in a sense of love, confidence, and pride in their individual skin. Acknowledging the impact of Middle Eastern genetics, climate, and daily life on skincare requisites, Kalila has passionately championed this cause since their establishment in 2020. The name 'Kalila,' stemming from Arabic origins meaning 'beloved,' aptly embodies their steadfast commitment to supporting Arab women on their skincare journey. Their dedication lies in addressing their specific skincare needs, ensuring they feel empowered and cherished throughout their beauty journey.